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4 examples of short, concise text posts
Published 3 months ago • 4 min read
Got a friend from England visiting this week and we done a cheeky pilates session together this morning. Nothing like destroying your legs and having wobbly knees for the rest of the weekend 👍🏼
I've been blabbing on it a lot the last couple days, because I can't get over how simple they are and what brilliant results I'm seeing from them.
That doesn't mean to say carousels and big, all singing all dancing visual creative posts don't work or get good results.
They absolutely do.
Just yesterday a content agency owner I work 1-1 with and buddy of mine, hit "post" on their first piece of LinkedIn content in at least 4 months.
Before the post went out they had around 7,300 followers.
Now, less than 24 hours later the post has:
2,516 likes
282 comments
65 reposts
(yes, that's me liking and supporting my client's work)
And they're now sitting at 12,559 followers (a cool 5,259 follower gain).
And they generated 4 new inbound form submissions.
So not only have they grown their audience and generated huge reach that you'd have to pay minimum £5,000 in media fees to get otherwise.
But they've generated potentially $100,000s in pipeline.
This is just from ONE carousel post.
(and there's LinkedIn "experts" out there who've been claiming carousels are "dead" all year...crazy fools)
So don't get me wrong, these types of post when you get it right can absolutely blow your profile up. I know because I used to be doing this on a daily basis when I was in hyper growth mode back in summer 2023.
I've cooled down since then because I'm focusing on the business side more and just enjoying life, to be honest.
Back to the point:
I bloody love a short text post.
My email list is growing rapidly at around 100 new subs per day.
(hello and welcome newbies!)
All because of lovely little posts like this:
And I still only spend 2-3 hours on a Monday writing up 14 posts to go out (2 x per day, 7 days per week).
If you're still unsure what I mean by a short text post...
Let me show you 4 more examples of banger short text posts I found recently for you to take inspiration from:
Ian is one of my favourite creators. He's in the NFL/fantasy NFL niche. He's incredibly entertaining and is a very witty, concise writer. Love this one because it's so easy to replicate and has a clear structure to it.
Ben's in the niche of acquiring businesses with little or $0. He has 100k on X and puts up some nice short posts like this. I love this one because, again, it's so clearly replicable. It's educational, to the point, interesting and he gives first person perspective not just generic advice.
I've learned a ton about writing via Dickie's content over the years and continues to inspire me. I love this post because it's clearly his own bold, personal view on something. It'll get people reacting and saying 'nah that's trash' or it'll get people saying 'I share the exact same view'. I'm not a polarising guy, but this works and is tasteful.
Justin's been another big influence on my writing. The way he writes so ruthlessly appeals to me. I love this post because it starts off with something surprising you've done from a first person perspective. Then documented results on that thing. It's interesting, transparent and kinda convinces you that you should do the thing he did too.
These are just 4 examples.
But there's billions of posts to get inspired by on the internet if you're struggling to write these short, concise text posts.
Go find them, go get inspired.
And try spending 5 minutes writing one instead of 500 hours creating a whacky carousel...
Tell me how it feels 😅
Cheers,
Matt Barker
P.S...did you notice something in all those posts?
They all use bulleted lists. This is a brilliant way to convey key pieces of information in a short space on social media. It's quick, concise and draws the reader's eye.
It's one of the techniques I recommend inside my new, free book The Social Copywriting Bible. And I use this technique all the time to retain my audience's attention online (which is not easy in 2024).
If you think this technique will be useful for you and your writing, you'll love the rest of the book:
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