I professed my love for text posts on social to you yesterday and in my opinion, it's for good reason too. You can't beat a short, snappy text post on social.

You save time as the writer, the reader saves time and gets their dopamine fix.

And we all move on with our day.

But a lot of creators struggle to write short text posts, because it requires a level of conciseness that they just can't do.

I'm not making this up, either.

I've worked closely with over 50 business owners over the last three years.

The biggest, most common problem they all share is they can't write concisely.

Quick one - did you see I released a new book?

The Social Copywriting Bible

​Click here to download The Social Copywriting Bible for FREE​

Most business owners think they need ads, outreach, and complicated funnels to get clients.

But in The Social Copywriting Bible, you’ll discover a simple system to generate new leads and clients every day using written social media content.

And it'll cost you nothing.

It's completely FREE.

​Click here to download The Social Copywriting Bible for FREE​

So much of the work I do with my clients is getting them to say exactly what they're saying, just with 75% less words.

Because so much of being a fantastic copywriter is the ability to say less.

Say less, create deeper impact.

But writing like this is one the hardest skill to master. It's one of the reasons journalists get paid mega bucks because they can write so efficiently that every single word, counts.

Nothing goes to waste.

So, how do I write simple, 250 character text posts?

Short, concise social posts that:

• Grab people's attention
• Deliver an interesting idea
• Educate and entertain all at once

I'll tell you.

First, I've written 1,000s of pieces of content. I've done it every single day for 3 years. And my fingers and brain almost go into autopilot. I'm ruthless with my full stops. I'm ruthless with the words I choose. It's become automatic. You can't skip this part and practice absolutely makes (almost) perfect.

Second, I get inspired and create templates.

Yep, I still do it, even after that many writing reps.

Here's my simple 5 step process I've been using lately:

1. Head over to Twitter
2. Find a creator I like
3. Take a short post that performed well
4. Strip it down to create a skeleton
5. Write my own ideas into it

That's it.

Here's proof of it in action...

Original:

Mike Hoffmann @MrPassive_ Vending machines > Real estate. 1. No big down payment 2. Less maintenance 3. More scalable If I could start over again, I’d choose vending machines every single time. 9:31 PM • Nov 5, 2024 6 Retweets 96 Likes Read 5 replies

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My version:

Nothing a like, right?

Just a few words shared. But the idea is completely my own.

Simple, short text posts rule baby.

I love 'em right now.

What do ya think?

Cheers,

Matt

P.S...are you struggling to write concisely?

In my new book The Social Copywriting Bible, chapter 5 reveals three of my favourite writing tricks to help you retaining your reader's attention and then persuading them to take action. One of those tricks I even showed you in my post example above...😘

So, if you're waffling when you write and you need to put an end to it so you can actually master the skill of social copywriting and finally grow your business using social...

​Click here to download The Social Copywriting Bible for free​

Follow my socials → LinkedIn / Twitter / Threads / Substack / Instagram​ Has your LinkedIn reach died a death? → Book LinkedIn Reach Revival Session​​ Want to work with me 1-1? → Let's discuss growing your LinkedIn​

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